“Fashion passes, style remains” — one of the most famous sayings of Coco Chanel, the great founder of the brand that marked an icon in history. With this, she has summed up for more than a century, the basic principle upon which the history and activity of the Parisian’s have based on. Coco Chanel must have detested the small-sized illegible jewelry women‘s watches of the era, she simply called such watches “Microbes”. Chanel is related to the creation of jewels, accessories, watches, garments and perfumes that over time have become great classics, and which do not disappear with the finish of the passing trends that introduced them into the market. Chanel has always had the ability to face the difficult and fascinating challenge of remaining up-to-date and retain the gift of a timelessness magical charm.
In 2000, Chanel launched the initial model of the unique Chanel watch line: the Chanel J12. Produced in ceramic, a stain and scratch resistant material, coming from high technology, the Chanel J12 quickly rose up to become a contemporary watch making icon in less than a decade. The Chanel J12 style with clean cuts and fusion of masculine and feminine elements, formed a revolutionary watch. Behind the powerful aesthetic lies all of the expertise of fine Swiss watch making. The J12 is produced in the Chanel watch making factory, located in La Chaux-de-Fonds, Switzerland — the heart of the watch making world.
JB Hudson is proud to be an authorized retailer for Chanel timepieces. Authorized retailers do not sell Chanel timepieces online.